While working at a supermarket as a bagger, Bad Bunny also released music as an independent artist.[3][5] Bad Bunny’s song “Diles”, on SoundCloud, caught the attention of DJ Luian who signed him to his record label, Hear this Music. By DJ Luian signing him, he was able to work with more well-known Latino artists.[6] Since then, he has earned multiple top-ten entries on the US Hot Latin Songs chart. His breakthrough single, “Soy Peor”, established him as a forerunner in the Latin American trap scene and reached number 22 on the Hot Latin Songs chart.[7] “Soy Peor’s” lyrics and mood simultaneously perform loss and sexual desire and have been described as embodying a “politically vital feeling of the here and now.”[8]
In the summer of 2017, Bad Bunny signed a booking deal with Cardenas Marketing Network (CMN) for several Latin American countries.[9] He was featured in Becky G‘s single “Mayores“, released in July 2017.[10] Starting in November 2017, Bad Bunny hosted Beats 1‘s first Spanish-language show, Trap Kingz.[11] Also in November 2017, Bad Bunny’s track, “Tu No Metes Cabra” peaked at number 38 on the Hot Latin Songs chart.[12] The re-mix also demanded the release from prison of Anuel AA. At around the same time, the song “Sensualidad,” released as a collaboration between Bad Bunny, J Balvin, and Prince Royce, peaked at number 8 on the Hot Latin Songs chart,[13] while the remix of “Te Boté” with Ozuna and Nicky Jam reached number one on that chart.[14] In 2018, Cardi B collaborated with Bad Bunny and J Balvin on the Billboard Hot 100 number-one single, “I Like It“.[12] In Cardi B’s single, Bad Bunny raps in Spanish, Spanglish, and English.[15] The song’s music video was filmed in March 2018 in Miami.[16] It became Bad Bunny’s first number-one single on the US Billboard Hot 100.[17]
On July 21, 2018, Bad Bunny had a five-minute performance at the Tomorrowland Festival in Belgium as part of the set presented by DJ Alesso, who invited him to perform. He sang his lyrics to the Cardi B song “I Like It”.[18]
On October 11, 2018 Bad Bunny released “Mia,” a collaboration with Drake, first teased in January. The pair released the video in tandem.[19][20] It reached number one on the Latin Billboard Hot 100.
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